Communications strategies To establish a receptive opinion climate and reach your desired audience, Politechs and PRiMeR custom-design highly differentiated communications strategies for our clients. Note that the proliferation of new media venues, the advent of media narrowcasting versus broadcasting, and an increasingly ideologized press mean targeted communications are a must. To achieve success, investments of manpower, money, and message must be strategically placed. PRiMeR's opinion model gets across your message by employing symbols and language proven to promote the understanding of complex issues within selected or targeted opinion groups. Messages are then clarified and refined using focus or dial groups, and additional surveys.